Course Outline

Digital Marketing Course Outline



OUTSOURCING INSTITUTE BD

Digital Marketing Course Outline

About the course

100% Placement to be ensured, among them Maximum 30% to be placed in local industry & Minimum 70% in online marketplaces.

The following are common digital marketing career options:

• Digital Marketing Specialist

• Social Media Manager


• Content Marketing Specialist

• Search Engine Marketing Specialist

• Social Media Marketing Specialist


• Email Marketing Specialist

E-Commerce entrepreneur in Local/International Marketplace

Course Learning Outcome

Explore ins & outs of Digital marketing;
• Design, Measure, Analyze, Improve & Control Facebook Content Marketing;

• Design, Measure, Analyze, Improve & Control Facebook Paid Campaign;

• Facebook Advance Audience Targeting

• Facebook Ads Quality Maintenance


• Facebook Paid Campaign

• Facebook Pixel & Re targeting

• Understand marketing YouTube, Twitter & strategy of Instagram

• Analyze digital marketing KPI measurement Tools

• YouTube Competitor Analysis

• YouTube Channel & Video Optimization

• YouTube Monetization

Course Learning Outcome

• LinkedIn Lead Generation & Email Listing

• Niche Selection

• Keyword Research (Ad Sense, Affiliate, Service)

• Competitor Analysis & Website Audit

• On-Site Optimization.

• On-Page Optimization


• Article Writing Strategy


• Google Webmaster Tool & Analytics

• Off Page SEO

Online Marketplace

After completing this course successfully, you get enabled to work in many marketplaces, including the following:

• Fiverr

• Freelancer • Upwork
• PeoplePerHour

• LinkedIn Profinder

Digital Marketing Course Outline

CERTIFICATION

After completing the course students will become an expert Digital Marketer. They will become certified in social media marketing, search engine marketing, YouTube marketing, SEO, and affiliate marketing.

Digital Marketing Course Outline Course
Requirements/ Prerequisites

Course Requirements/ Prerequisites

• Basic knowledge of PCs, MS Office, Windows, internet and online proficiency

• Basic knowledge of English (reading/writing/speaking)

• Familiarity with coding (for HTML/ CSS etc.)

With Thanks

Founder & Director Outsourcing Institute Bd



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